Disney Gets New Competition for Kids’ Content

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Disney Gets New Competition for Kids’ Content
According to a report in The Wall Street Journal, Chris Williams, who was an executive at Disney
and its digital video network Maker Studios, tapped Albie Hecht, a former head of Nickelodeon, which is owned by Viacom Inc. (VIA), as chief content officer for the company, which plans on creating, acquiring and distributing digital content for children between the ages of 2 and 11.
The startup has raised $6 million in venture funding, is gearing up to launch in the spring, starting out with channels on YouTube, owned by Google,
and other platforms where kids hang out online, including Musical.ly.
The WSJ noted the $6 million in venture funding came from Third Wave Digital, a venture capital firm that focuses on digital media startups.
Pocketwatch also has plans to develop online channels of their own and on-demand channels that could be seen on cable and satellite TV.
The WSJ pointed to a report by Ipsos, the research firm,
that found kids in the U. S. consumer 72% of their content from a streaming source rather than cable of satellite TV
Other investors include CBS CEO Leslie Moonves, movie producer Jon Landau, the United Talent Agency
and Robert Downey Jr.’s Downey Ventures, reported the WSJ.


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